View source code:

<div class="demo-section k-header">
    <img data-bind="attr: { src: imageSrc, alt: imageAlt, title: imageTitle }" />
    <h4 style="padding-top: 2em;">Src</h4>
    <select data-text-field="name" data-value-field="url" data-bind="source: food, value: imageSrc" style="width: 100%;" ></select>
    <h4 style="padding-top: 2em;">Alt</h4>
    <input type="textbox" data-bind="value: imageAlt" class="k-textbox" style="width: 100%;" />
    <h4 style="padding-top: 2em;">Title</h4>
    <input type="textbox" data-bind="value: imageTitle" class="k-textbox" style="width: 100%;" />
</div>
        

View model source code:

var viewModel = kendo.observable({
    imageSrc: null,
    food: [
        { name: "Mishi Kobe Niku", url: "../content/web/foods/9.jpg" },
        { name: "Chef Anton's Cajun Seasoning", url: "../content/web/foods/4.jpg" },
        { name: "Queso Manchego La Pastora", url: "../content/web/foods/12.jpg" },
    ],
    imageAlt: "Alt attribute value",
    imageTitle: "Title attribute value"
});

viewModel.imageSrc = viewModel.food[0].url;

kendo.bind($("#example"), viewModel);